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NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
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North Carolina native Nick Bonin has inked with Roger Gengo’s Masked Records, in partnership with Warner. In celebration of the signing, the 19-year-old singer has shared the highly anticipated video for his viral track “Fell Too Far.”
Released in 2019, the track gained traction after being supported by the Fortnite community when FaZe Clan featured it in one of their YouTube montages. Now, the single has amassed over 30m streams RTD with fans creating their own YouTube videos and TikToks with the sound.
"'Fell Too Far' slapped me across the face five seconds into playing it for the first time. It's inconceivable to think Nick made this song in his bedroom,” said Gengo.
Produced by FaZe Clan’s production team, the video features Bonin starring alongside up-and-coming gamer Rose Ruland and is set in a FaZe Clan fan’s dream bedroom with plenty of easter eggs.
Stream “Fell Too Far” here and check out the music video below.