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MAYBE, JUST MAYBE:
MOBILE PHONES,
IMMOBILE HUMANS
Lenny Beer needs to cut down on his screen time. (9/30a)
RAINMAKERS: MICHAEL RAPINO, NATION BUILDER
A tease for the upcoming edition, eh? (9/30a)
THE DEATH OF PRINT JOURNALISM: GRAMMY PREVIEW EDITION
Gimme an "H." Gimme another "H." (9/30a)
NEAR TRUTHS: PARANOIA STRIKES DEEP—INTO YOUR LIFE
IT WILL CREEP*
A high-revving column (10/1a)
YOUR TOP 20 IS
FULLY LOADED
Prediction: There will be 20 albums in the Top 20 this week. (9/30a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
THE B-SIDE
Surf Mesa (Astralwerks)
4/28/20

WHAT IT IS: Long before topping the Spotify Viral charts, 19-year-old electronic DJ/producer Powell Aguirre, a.k.a. Surf Mesa, worked on perfecting his niche sound. The talented youngster, who grew among a family of musicians, is a classically trained composer. Surf Mesa’s breezy instincts shine on his Astralwerks debut, “ily (i love you baby)” f/Emilee, which transforms Franki Valli’s classic, “Can’t Take My Eyes Off You,” into a bouncy summer jam filled with smooth harmonious melodies. The runaway single, which began to resonate at TikTok, has zoomed up the Spotify Global chart and is the perfect introduction to Surf Mesa’s addictive brand of music.
SINGLE: “ily (i love you baby)” f/Emilee
LIVE: Proximity x Trap Nation Digital Mirage at-home concert series; Zach & Sangs Digital Prom; Virgin Radio France Electroshock
INTERNET:
60m+ global streams on single; 42.7m+ Spotify streams, 1.7m per day, 10.6m+ monthly listeners, featured on Pop Rising (cover); 6.3m+ streams on Apple Music, 60m+ YouTube streams; 230k+ TikTok videos made, 80m+ impressions; Snapchat Global Carousel
RADIO: Impacting T40 Radio on 4/28
PRESS: Rolling Stone, Idolator, EARMILK, Voyage L.A., more
BOOKING: Jay Moss/Paradigm (U.S.)
MANAGEMENT: Keel Management