IFPI: MUSIC REVENUE HITS $26.2B
Streaming accounts for more than two-thirds of the income. (3/22a)
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HIP-HOP AT 50
The astonishing first half-century of a world-rocking genre.
K-POP'S NEW ARRIVAL
Who's next to grow the profile of Seoul music?
FESTIVAL SEASON
Are we about to see new attendance records set?
RAINMAKERS: GEORGE SANTOS
He signed Elvis.
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WHAT IT IS: Long before topping the Spotify Viral charts, 19-year-old electronic DJ/producer Powell Aguirre, a.k.a. Surf Mesa, worked on perfecting his niche sound. The talented youngster, who grew among a family of musicians, is a classically trained composer. Surf Mesa’s breezy instincts shine on his Astralwerks debut, “ily (i love you baby)” f/Emilee, which transforms Franki Valli’s classic, “Can’t Take My Eyes Off You,” into a bouncy summer jam filled with smooth harmonious melodies. The runaway single, which began to resonate at TikTok, has zoomed up the Spotify Global chart and is the perfect introduction to Surf Mesa’s addictive brand of music.
SINGLE: “ily (i love you baby)” f/Emilee
LIVE: Proximity x Trap Nation Digital Mirage at-home concert series; Zach & Sangs Digital Prom; Virgin Radio France Electroshock
INTERNET: 60m+ global streams on single; 42.7m+ Spotify streams, 1.7m per day, 10.6m+ monthly listeners, featured on Pop Rising (cover); 6.3m+ streams on Apple Music, 60m+ YouTube streams; 230k+ TikTok videos made, 80m+ impressions; Snapchat Global Carousel
RADIO: Impacting T40 Radio on 4/28
PRESS: Rolling Stone, Idolator, EARMILK, Voyage L.A., more
BOOKING: Jay Moss/Paradigm (U.S.)
MANAGEMENT: Keel Management