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THE B-SIDE
J.I. the Prince of NY (Geffen/Interscope)
4/28/20

WHAT IT IS: The 18-year-old Brooklyn native J.I. the Prince of NY, born Justin Irvin Rivera, got his start freestyling with his brothers at the tender age of 11. Known for his melodic flow, infectious charisma and powerfully honest lyrics, the young rapper dropped his debut single, “No Static,” in 2016. Setting out on his first national headline tour this past winter, which included three sold-out dates at legendary NYC venue Sounds of Brazil, J.I. has been co-signed by Cardi B, Casanova, Drake and more. With lead single “Need Me” off his 2019 album, Hood Life Krisis Vol. 1, boasting 25.3m+ streams on Spotify alone, J.I. has collectively amassed 250m+ combined streams in the U.S. and plans on releasing more music in the coming months.
ALBUM: Hood Life Krisis, Vol. 1
RELEASE DATE:
10/11/19
SINGLE: “Need Me”
LIVE: National headline 2019 tour, sold-out three consecutive shows at Sound of Brazil, first artist to do so in the venue’s 38-year history
INTERNET: 250m+ U.S. career streams; 2m+ monthly Spotify listeners; 564k+ YouTube subscribers, 115m+ combined video views, 34m+ music video views on single; 1.3m+ Instagram followers
RADIO: “Need Me” Top 30 at Rhythmic, impacting Urban Radio soon with strong research across the country
PRESS: DJ Booth, Hip Hop n More, XXL, more
BOOKING: Cara Lewis Group
MANAGEMENT:
Gaby & Natalie Acevedo/GStarr Entertainment