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MAYBE, JUST MAYBE: "GO" TIME
The genesis of an anti-format hit (9/24a)
PMRC: WHO'S RUNNING THIS SHOW?
A trade news monopoly grows. (9/25a)
INGROOVES DEVELOPS AI TECH FOR MARKETING
A patent to identify audiences. (9/24a)
A NEW AGENCY IS MINT-ED
There's always room for one more. (9/22a)
SPOTIFY LEADS APP FAIRNESS ORG
David vs. Goliath, app-style. (9/24a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
THE B-SIDE
Lonr. (Epic)
4/28/20

WHAT IT IS: L.A. native Lonr. already had two Grammys under his belt for his songwriting contributions to H.E.R.’s debut album before releasing his first single. Now, the singer/songwriter/producer arrives as a singular talent whose vital and vibrant vision blurs the lines between soul, pop, rock and hip-hop with the release of his debut single, “A.M.”  Serving as a precursor to the 22-year-old’s debut EP, Land of Nothing Real, the buoyant production reached the Top 10 on Spotify’s viral U.S. chart and achieved viral success at TikTok.
ALBUM: Land of Nothing Real EP
RELEASE DATE: 4/24
SINGLE: “Make the Most” f/H.E.R.
LIVE: Opened on Souly Had’s 2019 B.L.I.S.S. Tour 2019 and YBN Cordae’s The Lost Boy in America Tour 2020; performed at MTV’s Push Live Series; performed at H.E.R.’s Lights On Festival 2019
INTERNET: 2.5m+ activity on Tik-Tok; 1m+ monthly Spotify listeners; 32m+ global streams on “A.M.”; 2.7m+ total views on YouTube; performed on VEVO DSCVR;
RADIO: Single impacted Urban AC on 4/6
PRESS: FADER, XXL, Hollywire, OTW, One37PM, Hot New Hip Hop, Rap-Up, RESPECT, Elevator, The Knockturnal, more
BOOKING: Caroline Yim/CAA
PUBLISHING: Black Samurai Music (BMI), administered by Kobalt (BMI)
MANAGEMENT: Jeff Robinson & Anthony Bryant/MBK Ent.