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HITS LIST: SIGNS OF A
WHOLE NEW DEAL
The sounds of a brighter day to come? (1/16a)
RAINMAKERS:
STEVE COOPER
Turnaround specialist becomes a music man. (1/15a)
BIG CHANGES AT RCA: EDGE UPS PITTS TO PREZ, FLECK TO COO; RICCITELLI TO EXIT
Recalibrating for changing tastes. (1/15a)
DANGEROUS TIMES: A CONVERSATION WITH MORGAN WALLEN
As his song says, "Livin' the Dream." (1/14a)
ACADEMY AND DUGAN
DUE TO SETTLE?
A messy divorce nears its resolution. (1/15a)
RAINMAKERS
Bring your umbrella.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
HOW TO FIND 11,780 VOTES
It's the way all the biggest mob bosses did it.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
THE B-SIDE
Mulatto (RCA)
4/28/20

WHAT IT IS: Atlanta rapper Mulatto has been making her mark in the hip-hop scene since she was 10, performing at talent shows and cyphers before winning season one of The Rap Game at 16. The now 21-year-old released her EP, Big Latto, in mid-2019; it included her breakout single, “Bitch From Da Souf,” leading to a deal with RCA earlier this year. Mulatto also dropped a remixed version of the track with Saweetie & Trina off her latest project, Hit the Latto. Collectively, the two tracks have amassed over 35m streams on Spotify and Apple Music—part of her 92m overall streams on the platforms—while drawing praise from Timberland, Russ and Demi Lovato, among others. With her witty lyrics and undeniable flow, Mulatto is lined up for a solid 2020.
ALBUM: Hit the Latto
RELEASE DATE: 12/12/19
SINGLE: “Bitch From Da Souf” Remix f/Saweetie & Trina
LIVE: Recently wrapped up touring with Lil Tjay
INTERNET:
1.2m+ monthly Spotify listeners, 35m+ streams between single and remix on Spotify and Apple Music; 3.5m+ Instagram followers, 561k YouTube subscribers, 89.9m+ overall video views
RADIO: Impacted Urban on 3/23, on 45+ Urban stations including WPWX, WHTA, WVEE, WUSL, WPHI, more; impacting Rhythm soon
PRESS: Rolling Stone, Complex, Fader, XXL, GQ, Paper, Highsnobiety, VIBE, UPROXX, BrooklynVegan, EARMILK, Hot New Hip Hop, HipHopDX, more
BOOKING: Mike G, Chris Jordan & Tessie Lammle/UTA
MANAGEMENT:
B. Farmer Management/PittStop Entertainment