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NEAR TRUTHS:
THE CAKE AND
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YTD MARKETSHARE: AND THE WINNER IS...
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ONCE IN A LIFETIME
Vote. Do it now. (10/28a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
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Why not wear a mask indoors?
ELECTION 2020
What drugs will help us get there?
THE B-SIDE
Mulatto (RCA)
4/28/20

WHAT IT IS: Atlanta rapper Mulatto has been making her mark in the hip-hop scene since she was 10, performing at talent shows and cyphers before winning season one of The Rap Game at 16. The now 21-year-old released her EP, Big Latto, in mid-2019; it included her breakout single, “Bitch From Da Souf,” leading to a deal with RCA earlier this year. Mulatto also dropped a remixed version of the track with Saweetie & Trina off her latest project, Hit the Latto. Collectively, the two tracks have amassed over 35m streams on Spotify and Apple Music—part of her 92m overall streams on the platforms—while drawing praise from Timberland, Russ and Demi Lovato, among others. With her witty lyrics and undeniable flow, Mulatto is lined up for a solid 2020.
ALBUM: Hit the Latto
RELEASE DATE: 12/12/19
SINGLE: “Bitch From Da Souf” Remix f/Saweetie & Trina
LIVE: Recently wrapped up touring with Lil Tjay
INTERNET:
1.2m+ monthly Spotify listeners, 35m+ streams between single and remix on Spotify and Apple Music; 3.5m+ Instagram followers, 561k YouTube subscribers, 89.9m+ overall video views
RADIO: Impacted Urban on 3/23, on 45+ Urban stations including WPWX, WHTA, WVEE, WUSL, WPHI, more; impacting Rhythm soon
PRESS: Rolling Stone, Complex, Fader, XXL, GQ, Paper, Highsnobiety, VIBE, UPROXX, BrooklynVegan, EARMILK, Hot New Hip Hop, HipHopDX, more
BOOKING: Mike G, Chris Jordan & Tessie Lammle/UTA
MANAGEMENT:
B. Farmer Management/PittStop Entertainment

The B-Side Index