NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Emerging artist and YouTube content creator DripReport has ignited a global phenomenon with his viral hit single “Skechers.” Inspired by the love of his South Asian roots along with popular internet culture, DripReport has tapped into meme fandom with a combination of social media prowess and an undeniable banger. Even before “Skechers” exploded, DripReport built a cult following by creating remixes of popular hit records and has racked up hundreds of millions of views across his YouTube and social platforms. It only took “Skechers” a few weeks to go viral and light up DSPs, YouTube and TikTok.
SINGLE: “Skechers”
INTERNET: #1 Spotify U.S. Viral chart for 5 consecutive weeks; 200m+ streams; 531k+ YouTube subscribers, 52m+ views on music video, 115.2m+ combined video views; 2.5m+ unique TikTok videos. #1 Shazam U.S. Discovery chart; Apple Music Top 100 in over 50 markets; Emerging Artist chart debut #43
PRESS: CelebMix (“internet phenomenon”), Laviasvo, Billboard, Headline Planet
MANAGEMENT: 260 Projects