WHAT IT IS: Prior to inking a label deal with HITCO, Bay area pop singer/songwriter/multi-instrumentalist Chelsea Collins began penning songs at the tender age of nine. After releasing a series of tracks that garnered millions of plays across DSPs and YouTube, the songstress dropped her label debut single, “Used to Be (L.O.V.E.),” on 3/27 and received prime placement on Spotify’s New Music Friday. The single, which samples the Nat King Cole 1965 jazz/swing track “L-O-V-E,” features alluring visuals and offers bold, brash pop sounds with hints of R&B. With her evocative vocals and striking lyrics, Collins has begun carving out a space for herself in the pop landscape.
SINGLE: “Used to Be (L.O.V.E.)”
INTERNET: 138k+ monthly Spotify listeners, single landed on Spotify’s New Music Friday; 102k+ Instagram followers; 25k YouTube subscribers, up 25% in three weeks
PRESS: Uranium Waves (“The composition is filled with emotion and charisma”), Imperfect Fifth, CelebMix (“The melody flows into a bopping pop tune rife with crunching drums delivering hints of trap muscle combined with anime coloration”)
MANAGEMENT: Gary Bowen