WHAT IT IS: The latest R&B player on the rise from St. Louis, Gen-Z artist Luh Kel has captured attention globally with his string of bouncy, sing-along bangers. After a dance challenge centered on his now platinum certified track “Wrong” went viral, the Jonnyshipes, 11vn and BubbagotBeatz-produced single garnered over 2.3m+ TikTok videos created, catapulting Kel’s career. Included on his recently dropped 12-track debut album, Mixed Emotions, the project also features the PnB-assisted “Movie” and continues to prove its classic value to his fans. Most recently, his single “Y.O.U.” is gaining upward traction while “BRB” and “Pull Up” are on their way to gold certification.
ALBUM: Mixed Emotions
RELEASE DATE: 11/15/19
SINGLE: "Wrong"
TV: FOX 2
LIVE: YouTube performance on EscapeTracks channel on 4/25
INTERNET: 128.8m+ Spotify streams on “Wrong,” 5m+ monthly listeners; 1.3m+ YouTube subscribers, 2m+ Instagram followers; 2.3m+ activity on TikTok
RADIO: “Wrong,” Y.O.U.,” “Pull Up” impacted Urban radio, “Tweakin” impacted 1/9
PRESS: Genius, XXL, Seventeen, more
MANAGEMENT: Hovain Hylton/Cinematic Management