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THE B-SIDE
RCA INSPIRED BY TOMLINSON
10/22/19

RCA Inspiration has appointed Justin Tomlinson Associate Director of Digital Marketing. Tomlinson will lead digital marketing campaigns for all RCAI artists, and will contribute to the development and communication of RCAI’s broader label strategy. 

“I am grateful for the opportunity to bring new technologies, trends, digital strategy, and a fresh perspective back to the genre. With the perpetual expansion of digital and streaming strategies, I am thrilled to implement creative initiatives all while contributing to collaborative efforts with the RCAI team,” said Tomlinson.

Tomlinson’s trailblazing career began as an digital marketing intern at Motown/Cash Money, then led to a gig as Talent Production Assistant at BET Networks, working with high profile celebrity talent, and on hit shows such as 106 & Park and the BET Awards

Following his tenure at BET, Tomlinson joined RCA Inspiration/Sony Music in 2015 as a Marketing & Digital Marketing Assistant, managing all social media platforms for the RCAI label. Promoted to Digital Strategy Manager within Sony Music, Tomlinson transitioned to Sony Music Nashville in 2018.

RCA Inspiration SVP and GM Phil Thornton added, "It is a pleasure to have Justin back on the RCAI team. He has a knack for unique and creative engagement across social platforms, and continues to demonstrate why he is an asset to the team. And we continue to be very impressed with his pocket square coordination skills."