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UMG'S VALUATION NEARS $55B
Day one begins. (9/22a)
SAVE THE DATE: GRAMMY NOMS REVEALED 11/23
Whoa, that's early. (9/21a)
A HARD DAY’S
HITS LIST
Stars across the board (9/21a)
NEAR TRUTHS:
THE LUCIAN DECADE
A history lesson from I.B. Bad (9/21a)
SIR LUCIAN TURNS IT UP
As UMG goes solo, Grainge discusses leading the band. (9/20a)
HITS' 35TH ANNIVERSARY
A chronicle of the inexplicable.
GRAMMY: ALBUM OF THE YEAR
We make yet more predictions, which you are free to ignore.
2022 TOURS
May we all be vaxxed by then.
ROCK'S NEW CHAPTER
Power pop, global glam and the return of the loud.
THE B-SIDE
Saweetie (Artistry/Warner Records)
10/22/19
 

WHAT IT IS: Flaunting ’90s rhyme reverence, fashion-forward fire and endless charisma, Saweetie—born Diamonté Harper—can go bar-for-bar with the best of ’em, and fans and critics immediately recognized and responded to that. Within six months, she cracked 100m cumulative streams, earned a gold plaque and garnered praise from Billboard, Fader and Noisey. L.A. Times pegged her as “one to watch this year.” Drawing on a passion for poetry and numerous years of rapping in the car, she turned her love for words into vivid verses on 2018’s High Maintenance EP; her smash hit, “ICY GRL,” eventually earned RIAA platinum certification. 2019 saw the release of Saweetie’s ICY EP, which spawned viral sensation “My Type”—currently gold-certified and approaching platinum status. “My Type,” which debuted on Billboard’s Hot 100 and Pop Songs charts, hit #1 at Rhythmic and Top 5 at Urban radio.
ALBUM:
ICY (EP)
RELEASE DATE:
6/11
SINGLE:
“My Type”
TV:
BET
Awards pre-show “My Type” performance; 2019 BET Hip Hop Awards performance; MTV Wild ’n Out performance
LIVE:
Opening slot on Cardi B summer tour dates; Pressroom in Phoenix 10/18; Rap Caviar performance in Miami 10/24
INTERNET:
7.1m monthly Spotify listeners; 12m+ followers on all social platforms; 45m+ “My Type” official video views
RADIO:
Top 40 impact date 8/27; Urban & Rhythm impact date 6/10
PRESS:
Revolt (“Rolling Loud Bay Area 2019 put on for the West Coast”), Complex (“Saweetie’s summer hit ‘My Type,’ which recently hit a sales milestone, makes a move toward continuing that success with a new remix”), NPR (“Heavy Rotation: 10 songs public radio can’t stop playing”), Billboard (“How Saweetie is keeping up momentum in hip-hop’s ‘Sink or Swim’ world”)
BOOKING:
Mark Cheatham/CAA
PUBLISHING:
Warner Chappell
MANAGEMENT:
Max Gousse/Artistry Worldwide