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HITS LIST: SIGNS OF A
WHOLE NEW DEAL
The sounds of a brighter day to come? (1/15a)
RAINMAKERS:
STEVE COOPER
Turnaround specialist becomes a music man. (1/15a)
BIG CHANGES AT RCA: EDGE UPS PITTS TO PREZ, FLECK TO COO; RICCITELLI TO EXIT
Recalibrating for changing tastes. (1/15a)
DANGEROUS TIMES: A CONVERSATION WITH MORGAN WALLEN
As his song says, "Livin' the Dream." (1/14a)
ACADEMY AND DUGAN
DUE TO SETTLE?
A messy divorce nears its resolution. (1/15a)
RAINMAKERS
Bring your umbrella.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
HOW TO FIND 11,780 VOTES
It's the way all the biggest mob bosses did it.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
THE B-SIDE
Lil Tjay (Columbia)
10/22/19
 

WHAT IT IS: Before the 18-year-old NYC native became an internet heartthrob with streams in the multi-millions, he was just a kid from the Bronx, who expressed an equal love for Jay-Z and Justin Bieber. His mother’s favorite artists (Usher, Michael Jackson) taught him melody, a catalyst for Tjay’s embryonic hip-hop stardom. The infectious hook in “Brothers” would lead to his first smash hit, earning him 180m combined streams. Follow-up “None of Your Love” delved into deeper R&B waters to express a pitbull’s puppy love. With 10.2m Spotify listeners and platinum SoundCloud status, Tjay is a rapidly rising star.
ALBUM:
True 2 Myself
RELEASE DATE:
10/11
SINGLE:
“F.N”
LIVE:
Headlining U.S. tour through 10/26; international dates in Canada, Ireland, U.K. this November; performances at Rolling Loud N.Y. 10/12, Day
N Vegas
11/2, Rolling Loud L.A. 12/14
INTERNET:
245m combined video views on YouTube, 850k YouTube subscribers; 10.2m monthly Spotify listeners; 3m+ in combined social following
RADIO:
#5 Most Added Urban radio at press time with 31 adds
PRESS:
Earmilk (“Lil Tjay is skillful as he is confident”), N.Y. Times (“An exuberant, sweet-voiced singer-rapper...with an easy instinct for melody”), Rolling Stone (“[An] artist you need to know”), Billboard (“All signs are pointing to a bright future”), Pitchfork (“Hip-hop heartthrob”); one of Complex’s “Best New Artists of The Month” in August, Pitchfork’s “10 Rappers to Watch In 2019”; additional coverage from Genius, Hypebeast, HotNewHipHop, Brooklyn Vegan, XXL, Variety, Spin, more
BOOKING:
Jordan Stone/APA
MANAGEMENT:
Deon Douglas/11AM Co.; Clay Barmore/Doperoots.