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SURF’S UP
FOR HITS LIST
Good vibrations (3/5a)
NEAR TRUTHS: UNCORKED
Jay-Z's blingy mountain of cash keeps gaining altitude. (3/5a)
UMG PULLS IN NEARLY
$9B IN 2020
Value keeps rising ahead of IPO. (3/5a)
MILEY JOINS COLUMBIA
Like moving to the apartment next door. (3/4a)
GRAMMY CHEW: THE
PRE-GRAMMY BOUNCE
Let's hear it for ironic guitar-smashing. (3/5a)
BLACK HISTORY MONTH
A jazz chronicle of fighting the power.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
ACQUITTED
In a phenomenal display of cowardice.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
THE B-SIDE
Lil Tjay (Columbia)
10/22/19
 

WHAT IT IS: Before the 18-year-old NYC native became an internet heartthrob with streams in the multi-millions, he was just a kid from the Bronx, who expressed an equal love for Jay-Z and Justin Bieber. His mother’s favorite artists (Usher, Michael Jackson) taught him melody, a catalyst for Tjay’s embryonic hip-hop stardom. The infectious hook in “Brothers” would lead to his first smash hit, earning him 180m combined streams. Follow-up “None of Your Love” delved into deeper R&B waters to express a pitbull’s puppy love. With 10.2m Spotify listeners and platinum SoundCloud status, Tjay is a rapidly rising star.
ALBUM:
True 2 Myself
RELEASE DATE:
10/11
SINGLE:
“F.N”
LIVE:
Headlining U.S. tour through 10/26; international dates in Canada, Ireland, U.K. this November; performances at Rolling Loud N.Y. 10/12, Day
N Vegas
11/2, Rolling Loud L.A. 12/14
INTERNET:
245m combined video views on YouTube, 850k YouTube subscribers; 10.2m monthly Spotify listeners; 3m+ in combined social following
RADIO:
#5 Most Added Urban radio at press time with 31 adds
PRESS:
Earmilk (“Lil Tjay is skillful as he is confident”), N.Y. Times (“An exuberant, sweet-voiced singer-rapper...with an easy instinct for melody”), Rolling Stone (“[An] artist you need to know”), Billboard (“All signs are pointing to a bright future”), Pitchfork (“Hip-hop heartthrob”); one of Complex’s “Best New Artists of The Month” in August, Pitchfork’s “10 Rappers to Watch In 2019”; additional coverage from Genius, Hypebeast, HotNewHipHop, Brooklyn Vegan, XXL, Variety, Spin, more
BOOKING:
Jordan Stone/APA
MANAGEMENT:
Deon Douglas/11AM Co.; Clay Barmore/Doperoots.