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1 TRENDING TOPIC:
OLIVIA’S LANE
Talk about an overnight sensation. (4/21a)
PRINCE, FIVE YEARS GONE: SOME PURPLE MUSINGS
His death continues to reverberate. (4/21a)
.PAAK PACTS WITH WARNER CHAPPELL
Anderson goes global. (4/21a)
U.K. LIVE BIZ ASKS FOR CONCERT CONTINGENCY FUND
A little help, please. (4/21a)
BLACK MUSIC MONTH FOREVER
We've got a plan. (4/21a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
THE B-SIDE
Lil Nas X (Columbia)
4/22/19

WHAT IT IS: Lil Nas X has created a country trap song for the masses. And in doing so, he’s entered the same rarefied space in culture where top superstars like Ariana Grande and Post Malone seamlessly experiment with any genre and gain acceptance beyond boundaries. “Old Town Road,” which dropped 3/14, has reached #1 on the Hot 100 chart, topped the Apple Music Top 200 songs chart, the Spotify U.S. Top 50 and the iTunes songs chart. The track, which had the largest streaming week ever with 80m+ single-week streams, has accumulated 140m+ global streams to date and continues to grow while showing no signs of slowing down.
SINGLE: “Old Town Road”
INTERNET: 60m+ YouTube Views; 800k+ Instagram followers; “Old Town Road” covers by the Avengers cast, Ellen DeGeneres, Oprah and Will Smith
RADIO: Headed Top 20 at Pop radio; Rhythm already trending Top 20; Urban chart debut; Most Added and Greatest Gainer at all three formats
PRESS: Rolling Stone, GMA, New York Times, CBS News, GQ, Complex, Vice