WHAT IT IS: An effortless storyteller with a pure and unfiltered singing talent, Mabel McVey has an instinctive gift of melody far beyond her 22 years. The songstress burst onto the scene in September 2015 with her release “Know Me Better.” Her subsequent track, “Finders Keepers”—
written with brother Marlon Roudette and London-based producer JD Reid—has amassed more than 174m in global streams. Lifted by that initial success, she secured tons of press looks, including an eight-page feature in i-D. Mabel, who was then featured in the Adidas spring/summer campaign, alongside Bella Hadid, and included as one of Converse’s faces of 2018, recently landed Tommy Hilfiger and Nike campaigns. Considering the meteoric success of her latest singles she’s poised to take her rightful seat at the table.
SINGLE: “Don’t Call Me Up”
TV: Jools Holland, Sounds Like Friday Night
LIVE: Supported Years & Years and Harry Styles; sold out her first headlining show at Brixton Academy
INTERNET: 18.6m monthly Spotify listeners, 209k subscribers; 528k Instagram followers, 101k Twitter followers; 341k YouTube subscribers
RADIO: Now Top 20 at Pop with 160+ adds
PRESS: Guardian (cover), Vogue, Dazed, Fader, Vents Magazine, i-D Magazine, Marie Claire, Evening Standard, Noisey, Clash, Line of Best Fit, Rollacoaster (Cover), ES Magazine (Cover), Notion (Cover), GQ U.K., Music Week, Q Magazine, Glamour U.K.
BOOKING: James Rubin, Kevin Shivers/WME
PUBLISHING: Hugo Turquet/BMG
MANAGEMENT: Radha Medar/ Metallic Mgmt