WHAT IT IS: Discovered by YG Entertainment, BLACKPINK consists of Jisoo, Jennie, Lisa and Rosé—four immensely charismatic vocalists, dancers and burgeoning fashion icons. Since first bursting onto the scene in 2016, the group has redefined the possibilities of K-Pop, transcending all categorization and rising to global stardom. With their unstoppably catchy single, “DDU-DU DDU-DU,” the South Korean quartet shattered the record for the highest-charting Hot 100 debut by an all-female K-Pop act. Its head-turning video surpassed 10m views in just six hours and amassed 36.2m views in one day. They’ll deliver their first-ever U.S. performance as one of the top-billed acts at this year’s Coachella, making them the first K-Pop girl group to ever grace the stage at the country’s premier music festival.
ALBUM: TBD
SINGLE: “DDU-DU DDU-DU”
TV: Upcoming appearances on GMA and Colbert
LIVE: Currently out on headline tour in Asia; will kick off N.A. headline tour at Coachella
INTERNET: Highest-charting female K-Pop group on both Hot 100 and Top 200; “DDU-DU DDU-DU” music video was most-watched K-Pop video in 24 hours (36.2m single-day views)
PRESS: Forbes, Rolling Stone, Billboard, Hollywood Reporter, more
BOOKING: Susan Rosenbluth, AEG
PUBLISHING: UMPG
MANAGEMENT: YG Entertainment