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MAYBE, JUST MAYBE: "GO" TIME
The genesis of an anti-format hit (9/24a)
PMRC: WHO'S RUNNING THIS SHOW?
A trade news monopoly grows. (9/25a)
INGROOVES DEVELOPS AI TECH FOR MARKETING
A patent to identify audiences. (9/24a)
A NEW AGENCY IS MINT-ED
There's always room for one more. (9/22a)
SPOTIFY LEADS APP FAIRNESS ORG
David vs. Goliath, app-style. (9/24a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
THE B-SIDE
Saweetie (Artistry Worldwide/Warner Bros. Records)
10/11/18

WHAT IT IS: Saweetie—born Diamonté Harper—can go bar-for-bar with the best of them, and fans and critics immediately recognized and responded to that. Within six months, she cracked 100m cumulative streams and earned a gold plaque. And the L.A. Times pegged her as “one to watch this year.” At Artistry Studios, they produced her 2017 knockout viral smash, “ICY GRL.” Driven by a bulletproof flow and one clever line after another, it racked up 50m YouTube views in a few months, along with more than 31m Spotify streams between the original and Kehlani remix. That one even soared to #1 on Musical.ly. Touting a new partnership with Warner Bros. Records and Artistry Records for her label Icy, she’s rewriting the rule book and breaking the stereotype that surrounds the female emcee.
ALBUM: ICY
RELEASE DATE: TBA
SINGLE: “Up Now”
TV: The Real
LIVE: Set to perform at ENVSN Festival (10/20), Mala Luna Music Festival (10/28) and Rolling Loud (12/15)
INTERNET: "ICY GRL" peaked at #1 on Music.ly Song Chart; peaked at #3 on Spotify’s U.S. Viral Chart, #6 on Global; 59m video views on official "ICY GIRL" video to date; YouTube Artist on the Rise; TIDAL Rising Artist of the Week; FENTY Get Ready With Us online commercial
RADIO: "Up Now" currently #19 at Rhythm radio, #34 at Urban; 7.89m in audience
PRESS: Teen Vogue (“Saweetie’s lyrics are the perfect blend of empowerment, a flair for the finer things in life, and a rigorous set of guidelines for winning her attention should you be so lucky”), Interview (“Don’t be surprised if she’s a household name before long”), Billboard 
BOOKING: CAA/Mark Cheatham
PUBLISHING: Icy Grl Music Publishing, ASCAP
MANAGEMENT: Max Gousse/Artistry Worldwide

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