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MAYBE, JUST MAYBE: "GO" TIME
The genesis of an anti-format hit (9/24a)
PMRC: WHO'S RUNNING THIS SHOW?
A trade news monopoly grows. (9/25a)
INGROOVES DEVELOPS AI TECH FOR MARKETING
A patent to identify audiences. (9/24a)
A NEW AGENCY IS MINT-ED
There's always room for one more. (9/22a)
SPOTIFY LEADS APP FAIRNESS ORG
David vs. Goliath, app-style. (9/24a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
THE B-SIDE
Benny Blanco (Interscope)
10/10/18

WHAT IT IS: The American record producer, songwriter, multi-instrumentalist and recipient of the 2013 Hal David Starlight Award from the Songwriters Hall of Fame is a five-time BMI Songwriter of the Year Award winner and the 2017 iHeartRadio Producer of the Year. He’s responsible for more than 100m album sales worldwide, due to his work with Ed SheeranJustin BieberMaroon 5RihannaKaty PerrySiaThe WeekndSelena Gomez and Kanye West, among others. Blanco, a four-time Grammy-winner, recently released the song “Eastside” under his own name, with Halsey and Khalid
ALBUM:
 TBA 
SINGLE: 
“Eastside” 
TV:
 American Music Awards performance with Halsey and Khalid; interview on Nightline following the release of Ed Sheeran’s Songwriter documentary 
INTERNET:
 22m monthly Spotify listeners; 227m+ “Eastside” Spotify streams; went #1 on Spotify’s U.S. Viral 50, Global Viral 50 and U.K. Viral 50, went #1 on biggest Spotify playlist Today’s Top Hits; #1 on Official U.K. radio charts, #1 on Official NZ radio charts; hit #1 on Shazam U.K. Top 200; 82m+ official music video views on YouTube; 129m+ U.S. streams, 334m+ streams globally 
RADIO:
 #19 Top 40, #29 Rhythmic; #1 Radio in the U.K. 
PRESS:
 N.Y. Times (“How Benny Blanco Became the Most Popular Oddball in Music”), L.A. TimesBillboardGrammy.comRolling StoneComplex, more 
PUBLISHING:
 UMPG 
MANAGEMENT: 
Andrew Luftman
 & Zvi Edelman