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NEAR TRUTHS:
THE CAKE AND
THE CANDLES
Marketshare machers. (10/27a)
KENDRICK INKS WITH UMPG
Lamar enters the House of Jody. (10/27a)
YTD MARKETSHARE: AND THE WINNER IS...
It's a lock. (10/27a)
MAYBE, JUST MAYBE, PT. 8,761: SURGERY IN THE TIME OF COVID
Planning for an Election Day hopped up on painkillers. (10/28a)
ONCE IN A LIFETIME
Vote. Do it now. (10/28a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
HALLOWEEN IN QUARANTINE
Why not wear a mask indoors?
ELECTION 2020
What drugs will help us get there?
THE B-SIDE
Buddy (RCA)
10/9/18

WHAT IT IS: By the time he was old enough to drive, the rising rapper from Compton, Cal., had already been thrust into hip-hop’s fast lane. He was discovered by Scott Vener, signed by Pharrell and tapped for collaborations with Chance the Rapper and Kendrick Lamar. Born Simmie Sims III, Buddy grew up in churches, where his father—a preacher, choir director and a recovering addict—introduced him to the uplifting power of gospel and soul. In 2016, after years of industry groundwork, he summoned the courage to go his own way. The following summer, he released Ocean & Montana, a joint EP with Kaytranada, named after the Santa Monica intersection. Follow-up Magnolia—released that August—offered earnest reflections on coming of age in Compton, with guest turns from Wiz Khalifa and Boogie. Energized and on a roll, he moved across town once more and got to work on his first official full-length. Harlan & Alondra is both a declaration of independence and a vivid reintroduction. It’s Buddy invigorated, in his element and on his own terms. 
ALBUM:
 Harlan & Alondra 
RELEASE DATE:
 7/20 
SINGLE:
 “Hey Up There” 
LIVE:
 On U.S. tour with Amine Nov.-Dec. 
INTERNET:
 3.6m Spotify streams; 2.8m YouTube views; 93.7k Instagram followers 
RADIO:
 Impacting UM on 10/1 
PRESS:
 New York TimesBillboardPitchforkFaderVibe, more 
BOOKING: 
Peter Schwartz 
MANAGEMENT: 
David Waltzer 

 

The B-Side Index