From humble beginnings to a worldwide presence, the team at Soulection, a community-styled collective, have focused their efforts on cultivating an emerging scene around progressive music. The initiative started in 2011, when co-founders Andre Power and Joe Kay teamed up to create a cultural movement around a genre of music that sparked their interests. Over the years, they (with the help of a tightly knit team) grew the brand, representing ‘the sound of tomorrow’. Amassing over 1m followers across Instagram, Twitter and other social platforms, it became clear that Soulection was illustrating the capability to build a one-of-a-kind digital experience.

Starting out as a radio show and record label, which morphed into an artist collective and music platform, the crew demonstrates many forms of creative spunk. Their hefty roster of contemporary artists includes Sango, Ta-Ku and Lakim. Though the brand didn’t appear on Spotify until 2016, their presence as curators began as early as the Mixcloud days. From dipping their feet into the pool when streaming first became relevant, to making a splash when playlists rapidly gained momentum, Soulection has since amassed more than 44.6k followers across their network.

Over time, Soulection’s playlist network has been able to promote various themes, moods and seasons. Curator Monty Anglade found his niche after launching their first community-styled playlist, Soulection Sunday. For the past year, the playlist has served as a growing haven for fans to discover new music that fellow Soulection supporters love. Anglade explains: “The playlist started out as a Twitter hashtag. Every week, I would ask our fans on Twitter what songs were stuck in their head. It ended up being a great success, so we expanded our efforts to Spotify.” Every Sunday, the playlist is switched to collaborative mode— allowing anyone to upload music onto the growing list." Anglade adds, “For me, you can never forget about the people that built your community. So I wanted to recognize them through the playlist."

With 4k+ followers, the non-genre-specific playlist proves to hold a sweet spot for everyone at Soulection, where the team has been able to cultivate a familial brand that compares to no other.

Intrigued? Click here to explore the rest of their growing endeavors. You can also catch a few of their artists performing at A Night at the Queen Mary (on Saturday, 7/28), hosted by the Soulection crew.