WHAT IT IS: This rising rapper surged onto the scene in 2017 and is already cementing himself as part of the new school of hip-hop. The 23-year-old Atlanta native has racked up more than 610m streams, and his highly anticipated album, Harder Than Ever, drops this May. Lil Baby is a special artist, and his music speaks his truth. His connection to the streets is real. These songs are his story of pain and struggle, touching on being imprisoned to finding an outlet inside himself that set him free in spirit. “Lil Baby only started rapping this year, but he’s already got everyone fired up,” says Fader. He’s collaborated with some of the hottest artists in the game, including Lil Yachty, Gucci Mane, Young Thug, Offset, Moneybagg Yo and Kodak Black. And he’s only getting started.
ALBUM: Harder Than Ever (mixtape)
RELEASE DATE: 5/18
SINGLE: “All of a Sudden” f/Moneybagg Yo
LIVE: RapCaviar Live, Rolling Loud Festival
INTERNET: 56.4k Twitter followers, 1.2m Instagram followers; 1.7m monthly listeners on Spotify
RADIO: Impacted Urban 4/16; 60+ stations added, 9m+ audience
PRESS: Pitchfork, The Breakfast Club, MTV, My Dawg, Fader, Genius, XXL, HotNewHipHop, VladTV, N.Y. Times, Mass Appeal, Complex
BOOKING: QC Booking
MANAGEMENT: Pierre “Pee” Thomas, Kevin “Coach K” Lee; Quality Control/Solid Foundation