WHAT IT IS: Blending indie rock
and synth pop into an atmospheri-cally catchy sound, flor is the project of vocalist Zachary Grace, bassist Dylan Bauld, guitarist McKinley Kitts and drummer Kyle Hill. Growing up in the tiny town of Hood River, Ore., Grace, Bauld, and Kitts first created music together as teenagers. Once they brought Hill into the fold and began making a name for themselves as a captivating live act, the band relocated to L.A. They released EP sounds on Fueled by Ramen in 2016, followed by the release of debut album come out, you’re hiding last year.
ALBUM: come out, you’re hiding (deluxe)
RELEASE DATE: 2/2
SINGLE: “rely”
LIVE: Recently wrapped up head-line tour, sold-out 500-capacity clubs across the country; on tour with Misterwives this spring; Beale Street, Bottlerock, LaureLive, Bonnaroo and Firefly festivals on deck; performed at Lollapalooza, Made in America and Meadows Music & Arts Festival last year, also supported Paramore, Hayley Kiyoko and Atlas Genius on tour
INTERNET: 45m+ album streams on Spotify; discovered on Spotify’s It’s Alt Good, Indie Pop, New Noise playlists
RADIO: Single currently at Alt radio
BOOKING: Ryan Soroka, David Galea/UTA
MANAGEMENT: Chris Georggin, Pat Magnarella/PMM