WHAT IT IS: Ross and Rocky Lynch, the two brothers who make up The Driver Era, write, perform and produce most of their tracks, exploring various genres that conjure up romantic associations with heading out on the open road: limitless possibility, restlessness and the thrill of escape. On their debut single “Preacher Man”—released 3/16—the duo dives deep to explore facets of an existential crisis. With its raw rock-and-roll energy and gospel-like intensity, the track unfolds in stomping rhythms, heavy piano riffs and soulful vocals that slip from free-form confession to feral howl.
SINGLE: “Preacher Man”
LIVE: Festivals and fall touring
INTERNET: 1.5m audio streams; featured on Spotify’s New Music Friday, It’s Alt Good and New Noise playlists; Spotify Viral 50 Chart peaks at #5 Argentina, #9 U.S., #16 Czech Republic, #49 Japan; featured on Apple Music’s Breaking Alternative, Alternative Hits and Beats of the Week playlists; Best of the Week playlist in U.S., Indonesia, Malaysia, Singapore, Vietnam; 1.1m video streams; official video hit #7 on Vevo’s New Artist Videos in U.S.; debuted at #15 on alt/rock chart, #21 rock chart
RADIO: Alt adds include WSFS, KTCL, WQMP, KKDO, WZRH, KMAX, KSXY, WBMP, KITS, WWCD, WLZX, Music Choice Alt
PRESS: Cosmo, Paper, LADYGUNN, Galore, Elle, Atwood, Vman, Rogue, Ones to Watch, Vanyaland, PopCrush, Idolator, more
BOOKING: UTA
MANAGEMENT: Andre Recke/Boo Mgmt.