WHAT IT IS: Breakout track “Betrayed” has spread like wildfire, racking up an impressive 120m video views and counting. “Betrayed” has experienced more than 1m in consumption, including 150m combined streams, and has been added to benchmark Spotify playlists like Today’s Top Hits, Rap Caviar and more. Ticketmaster declared him an Act to Watch, noting that Lil Xan will “dominate the live scene in 2018.”
SINGLE: “Betrayed”
TV: Recent appearance on MTV’s TRL (1/9)
LIVE: Sold-out headline tour in progress with additional dates added to the end of March; Firefly, Buku and Rolling Loud (Miami) festivals announced; international touring and festivals this summer
INTERNET: 1.3m total consumption to date, with 70k+ in consumption each week; 7m streams and 7m video views each week; charting on Spotify in 20 markets, nearly 8m monthly listeners; Instagram steadily going up 100k+ followers each week (2.5m total)
RADIO: Impacted Rhythm radio first week of January; playing on 30 stations including KPWR L.A., KMEL San Fran, KBFB Dallas,WJMN Boston, KKFR Phoenix, more; interviews and content pieces out with Hot 97 (“Who’s Next”), Power 106 and Real 92.3
PRESS: New Yorker spotlight, Highsnobiety interview, Billboard “You Should Know,” Noisey Raps, Pigeons & Planes interview, interview with Nardwuar; named one of 10 rappers you need to know by HypeBeast; Montreality interview got pickup from Worldstar Hip Hop; Pigeons & Planes interview for their “Trending Topics” had pickup from Complex
BOOKING: Josh Rittenhouse/APA
PUBLISHING: Crow It Up Publishing
MANAGEMENT: DJ Mormile, Stanley Benton/Fakework Mgmt.