WHAT IT IS: Very rarely does an artist come along with a tone or take that shakes a format to its core. For country, that’s Morgan Wallen. His first single, “The Way I Talk,” which is climbing up the charts, is a true definition of who he is and where he’s from. It’s already garnered more than 13.5m streams, widespread heavy airplay and critical acclaim, and earned him opening slots touring with Florida Georgia Line and others. The eponymous EP was helmed by award-winning producer Joey Moi. Since moving to Music City in 2015, he’s also been welcomed into the prestigious Nashville writing community with hitmakers including Craig Wiseman, Rodney Clawson, Chris Tompkins, The Warren Brothers, Matt Dragstrem and more.
ALBUM: The Way I Talk (EP)
RELEASE DATE: 7/29/16
Single: “The Way I Talk”
LIVE: Florida Georgia Line’s Dig Your Roots Tour in 2017; opened for Cole Swindell, Kip Moore, Chris Lane and more in 2016
INTERNET: 391k+ monthly listeners and 7.2m streams on Spotify; 4.7k Vevo subscribers; Instagram fan engagement up 800% in last six months; 1.3m+ organic impressions on Twitter in last six months
RADIO: Impacted 9/12/16; currently Top 50
PRESS: Nash Country Weekly, Taste of Country, more
BOOKING: Kevin Neal, Austin Neal/WME
PUBLISHING: Big Loud Mountain
MANAGEMENT: Mike Bachta & Dirk Hemsath/The Working Group Mgmt.