WHAT IT IS: Raised in Atlanta, 21 Savage comes from a background of poverty, struggle, crime and violence. His debut mixtape, The Slaughter Tape (May 2015), illustrated his hyper-violent, hyper-real view of the real Atlanta. His follow-up, Free Guwop EP, a collaboration with Sonny Digital, was 21 paying homage to East Atlanta’s Gucci Mane. His third release, Slaughter King (Dec. 2015), put him on the map as an artist to watch. His most recent release, Savage Mode (July 2016), a collaboration with Metro Boomin’, took his underground stardom to mainstream success, receiving 11.6k+ in sales in its first week as a completely independent artist. It charted #1 for a full week ahead of Drake, Schoolboy Q and Logic. In its third week, Savage Mode remained #4 on all of Apple Music (not just hip-hop).
ALBUM: Issa Album
RELEASE DATE: TBD
SINGLE: “No Heart”
TV: ESPN Highly Questionable
LIVE: Currently on tour; Monster Energy Outbreak Presents Issa Tour
INTERNET: 413k Facebook, 3.2m Instagram, 893k Twitter; 840k YouTube subscribers
PRESS: XXL Freshman Class of 2016; Fader November 2016 cover (“There is a lightness in his craft, in his negative space; there is humor in the bizarre and fascinating way he tempers his talk and sketches out his extremes”); features from Complex, Vogue, Dallas Observer, more
BOOKING: Cheryl Paglierani & Jonathan Briks/UTA
PUBLISHING: Self-published (Slaughter Gang Publishing, LLC)
MANAGEMENT: Kei Henderson, Meezy