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MAYBE, JUST MAYBE: "GO" TIME
The genesis of an anti-format hit (9/24a)
PMRC: WHO'S RUNNING THIS SHOW?
A trade news monopoly grows. (9/25a)
INGROOVES DEVELOPS AI TECH FOR MARKETING
A patent to identify audiences. (9/24a)
A NEW AGENCY IS MINT-ED
There's always room for one more. (9/22a)
SPOTIFY LEADS APP FAIRNESS ORG
David vs. Goliath, app-style. (9/24a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
THE B-SIDE
Wizkid (RCA)
5/10/17

WHAT IT IS: The Nigerian-born, globally adored superstar moves easily throughout Africa and the world, between his native Afro-Beat and hip hop, Fela and Drake. Wizkid’s musical range speaks to a vision of 21st century youth culture where “all the music of the world is coming together.” Although Afro-beat’s undulating rhythms can be heard throughout his music, Wizkid is reluctant to define his musical style. “It’s hard for me to describe what I do,” he says, “since I work with rhythms from Afro-beat, reggae, hip-hop, dancehall and other genres. What’s important to me is for music to be real, authentic, raw and timeless.”
SINGLE: “Come Closer” f/Drake
INTERNET: 3.7m monthly listeners; featured on the most played song on Spotify in 2016, Drake’s “One Dance”; 33m+ YouTube views. “Come Closer” was featured on Spotify’s Rap Caviar playlist and accompanied by a cover story “Going Global”
RADIO: Impacted Urban 4/24 
for “Come Closer” f/Drake
PRESS: Fader, Essence, The Independent, XXL, Rolling Stone, Complex, Vogue
Booking: Ari Bernstein/ICM Partners
Management: Dumi Oburota/Disturbing London, Jada Pollock/Starboy