WHAT IT IS: The Nigerian-born, globally adored superstar moves easily throughout Africa and the world, between his native Afro-Beat and hip hop, Fela and Drake. Wizkid’s musical range speaks to a vision of 21st century youth culture where “all the music of the world is coming together.” Although Afro-beat’s undulating rhythms can be heard throughout his music, Wizkid is reluctant to define his musical style. “It’s hard for me to describe what I do,” he says, “since I work with rhythms from Afro-beat, reggae, hip-hop, dancehall and other genres. What’s important to me is for music to be real, authentic, raw and timeless.”
SINGLE: “Come Closer” f/Drake
INTERNET: 3.7m monthly listeners; featured on the most played song on Spotify in 2016, Drake’s “One Dance”; 33m+ YouTube views. “Come Closer” was featured on Spotify’s Rap Caviar playlist and accompanied by a cover story “Going Global”
RADIO: Impacted Urban 4/24 for “Come Closer” f/Drake
PRESS: Fader, Essence, The Independent, XXL, Rolling Stone, Complex, Vogue
Booking: Ari Bernstein/ICM Partners
Management: Dumi Oburota/Disturbing London, Jada Pollock/Starboy