WHAT IT IS: Long a New York style icon, French Montana is ready to show the world a different side of his artistry. The platinum-selling hip-hop star’s latest release, “Unforgettable” featuring Rae Sremmurd’s Swae Lee, off his upcoming project (title and release date TBA), reveals creative layers that fans have never before seen. For the track’s visuals, Montana flew to Uganda after stumbling on a video of African kids dancing barefoot in rocky, muddy terrain while on YouTube listening to his favorite African artist, Cheb Hasni. As a father, the Bronx MC envisioned the children dancing to “Unforgettable” f/Swae Lee and searched for the tiny dancers. The Morocco native used a wedding portrait of his parents for the cover art to reflect his humble beginnings.
SINGLE: “Unforgettable” f/Swae Lee
TV: Recent appearance on Kimmel
LIVE: Joined DJ Khaled on stage at Coachella
INTERNET: “Unforgettable” f/Swae Lee official music video boasts over 23m+ Vevo views and 23m+ Spotify streams
RADIO: 4/17 impact for “Unforgettable”
PRESS: XXL (“French Montana Launches ‘Unforgettable’ Dance Challenge”), Vibe, Complex, Fader
BOOKING: Brent Smith, WME
PUBLISHING: Sony/ATV
MANAGEMENT: SAL&CO/Maverick