WHAT IT IS: For 10 years, Russ has been doing it all himself. A self-proclaimed “DIY pioneer,” he writes, performs, produces, mixes and masters all of his own music. His strong vision and self-belief have resulted in more than 500m plays of his vast catalog, which gets sung word-for-word by his dedicated fanbase at sold-out shows around the globe. First single “What They Want” is now certified gold and nearly platinum, while his latest single, “Losin Control,” is nearing gold status with 6m audio/video streams each week.
SINGLE: “Losin Control”
LIVE: Multiple sold-out tours; just became first artist to sell out SLC’s The Forum venue two nights in a row (over 5k tix); global touring this summer with major fests on deck like Hangout, Boston Calling, Bonnaroo, Osheaga, more
INTERNET: More than 500m plays of his catalog; recent posts from Kylie Jenner, Ayesha Curry, Khalid; single hit peak positions at iTunes, Apple Music, Spotify week ending 3/3; Top 10 Shazam in nearly 200 markets
RADIO: Top 25 at Rhythm, impacting Urban 3/6; iHeart “On The Verge” artist; #1 on Hot 100 Bubbling Under chart.
PRESS: Rap Radar podcast; included in “Artists to Watch 2017” lists by The Source, Forbes, Pandora, BET, Vevo, DJ Booth, HotNewHipHop, Teen Vogue, Idolator
BOOKING: Cara Lewis/CL Group
MANAGEMENT: Milan Ackerman