WHAT IT IS: Very rarely does an artist come along with a tone or take that shakes a format to its core. For Country, that is Morgan Wallen. His first single, “The Way I Talk,” which is climbing up the charts, is a true definition of who he is and where he’s from. It’s already garnered more than 5m Spotify streams, widespread heavy airplay, max spins on Sirius XM’s The Highway and critical acclaim. Since moving to Music City in 2015, he’s also been welcomed into the prestigious Nashville writing community with hitmakers including Craig Wiseman, Rodney Clawson, Chris Tompkins, the Warren Brothers, Matt Dragstrem and more. He crafted his The Way I Talk EP with award-winning producer Joey Moi.
ALBUM: The Way I Talk EP
RELEASE DATE: 7/29/16
SINGLE: “The Way I Talk”
LIVE: Florida Georgia Line’s Dig Your Roots Tour in 2017; opened for Cole Swindell, Kip Moore, Chris Lane, more in 2016
INTERNET: 271k+ monthly listeners and 6m streams on Spotify; 4k Vevo subscribers; Instagram fan engagement up 800% in last six months; 846,517 organic impressions on Twitter in last six months
RADIO: Debut single “The Way I Talk” impacted 9/12/16; Currently Top 50
PRESS: Nash Country Weekly, Taste of Country, more
BOOKING: Kevin Neal, Austin Neal/WME
PUBLISHING: Big Loud Mountain}
MANAGEMENT: Mike Bachta, Dirk Hemsath/The Working Group Management