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SIR LUCIAN
TURNS IT UP
UMG chief is sitting on top of the world. (9/17a)
OCEAN ACTIVITY?
Let's be Frank. (9/17a)
A HARD DAY’S
HITS LIST
Stars across the board (9/17a)
GRAMMYS HAVE A NEW AWARDS CHIEF
Will she be able to clean up the mess? (9/17a)
CH-CH-CH-CHANGES
FOR BOWIE CATALOG
WMG snags a cornucopia of sound and vision. (9/16a)
HITS' 35TH ANNIVERSARY
A chronicle of the inexplicable.
GRAMMY: ALBUM OF THE YEAR
We make yet more predictions, which you are free to ignore.
2022 TOURS
May we all be vaxxed by then.
ROCK'S NEW CHAPTER
Power pop, global glam and the return of the loud.
THE B-SIDE
Alex Da Kid (KIDinaKORNER/RCA)
11/13/16

WHAT IT IS: An Emmy and Grammy- winning producer, he’s created numerous genre-defying hits, including Eminem’s “Love the Way You Lie” and Imagine Dragons’ debut album. He has sold more than 100m units and uniquely stands as the only person in history to have created two diamond-certified singles. “Not Easy,” which features X AmbassadorsElle King and Wiz Khalifa, is the first single from him as a solo artist/performer. 
SINGLE: “Not Easy” 
TV: Song featured in IBM Watson national TV ad campaign 
INTERNET: #1 on Spotify’s U.S. and Global Viral Charts; reached Top 25 on the overall iTunes chart and #2 on the iTunes alter-native chart within four days of its release; 1m+ Spotify streams in four days 
RADIO: Multi-format impact date on 11/7; early adds from KROQ L.A. and WBZZ Pittsburgh 
PRESS: Press from Rolling StoneFaderMashableEngadget, more 
PUBLISHING: UMPG 
MANAGEMENT: Marc Jordan/Rebel One