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JUST DO YOU, BOO: A PRIDE SPECIAL CONVERSATION WITH BILLY PORTER
He has a few thoughts. (6/23a)
UMG IPO OK'D
See you in September. (6/22a)
JEFF HARLESTON:
IT'S A NEW WORLD, MOST DEF
Wit and wisdom from a renaissance man (6/22a)
LEADING OFF:
X FACTOR
Out and proud (6/22a)
PRIDE SPECIAL:
ON THE COVER
An inspiring success story (6/22a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
THE B-SIDE
Lil Yachty (Quality Control/Motown/Capitol)
11/13/16

WHAT IT IS: At 19 years old, Lil Yachty and his whimsical brand of “boat music,” along with his signature beaded red braids, have taken the Internet and hip-hop by storm. His mind-blowing “1 Night” video went viral, attracting 40m views to date. His first headlining tour sold out in minutes. He modeled for Kanye West during his Yeezy Season 3 event at MSG, became the face of the Puma x Pink Dolphin line, shut down Times Square and starred alongside NBA champion and All-Star Lebron James in a Sprite ad. His first mixtape, Lil Boat, is approaching 300m streams, and “1 Night” is nearing platinum certification. 
ALBUM: Lil Boat (mixtape) 
RELEASE DATE: 7/5 
SINGLE: “1 Night” 
TV: 2016 BET Hip Hop Awards 
LIVE: Sold out his first 25-date headlining tour; currently on a 35-city tour with Rae Sremmurd 
INTERNET: Approaching 300m streams (averaging 15m+ streams per week); 40m YouTube views on official video; 1m Instagram followers; online Sprite commercial with Lebron James 
RADIO: Impacted 8/22; went #1 Most Added at Urban and #2 Most Added at Rhythm with several early adds before impact date; 
currently Top 20 on Urban radio chart and Top 25 at Rhythm 
PRESS: N.Y. TimesXXL (2016 Freshman cover), ForbesFaderEsquire (“The Future of Hip Hop”), W MagazinePigeons & Planes (Best New Artists of 2016), New York ObserverHighSnobietyComplexFaderRolling Stone (“The Stylistic Vanguard of Modern Rap”), more 
BOOKING: Jacqueline Reynolds-Drumm (ICM), Yves Pierre (ICM)/Quality Control Booking 
PUBLISHING: BMI 
MANAGEMENT: Kevin “Coach K” Lee/Solid Foundation Management