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HITS LIST: SIGNS OF A
WHOLE NEW DEAL
The sounds of a brighter day to come? (1/15a)
RAINMAKERS:
STEVE COOPER
Turnaround specialist becomes a music man. (1/15a)
BIG CHANGES AT RCA: EDGE UPS PITTS TO PREZ, FLECK TO COO; RICCITELLI TO EXIT
Recalibrating for changing tastes. (1/15a)
DANGEROUS TIMES: A CONVERSATION WITH MORGAN WALLEN
As his song says, "Livin' the Dream." (1/14a)
ACADEMY AND DUGAN
DUE TO SETTLE?
A messy divorce nears its resolution. (1/15a)
RAINMAKERS
Bring your umbrella.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
HOW TO FIND 11,780 VOTES
It's the way all the biggest mob bosses did it.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
THE B-SIDE
Lil Yachty (Quality Control/Motown/Capitol)
11/13/16

WHAT IT IS: At 19 years old, Lil Yachty and his whimsical brand of “boat music,” along with his signature beaded red braids, have taken the Internet and hip-hop by storm. His mind-blowing “1 Night” video went viral, attracting 40m views to date. His first headlining tour sold out in minutes. He modeled for Kanye West during his Yeezy Season 3 event at MSG, became the face of the Puma x Pink Dolphin line, shut down Times Square and starred alongside NBA champion and All-Star Lebron James in a Sprite ad. His first mixtape, Lil Boat, is approaching 300m streams, and “1 Night” is nearing platinum certification. 
ALBUM: Lil Boat (mixtape) 
RELEASE DATE: 7/5 
SINGLE: “1 Night” 
TV: 2016 BET Hip Hop Awards 
LIVE: Sold out his first 25-date headlining tour; currently on a 35-city tour with Rae Sremmurd 
INTERNET: Approaching 300m streams (averaging 15m+ streams per week); 40m YouTube views on official video; 1m Instagram followers; online Sprite commercial with Lebron James 
RADIO: Impacted 8/22; went #1 Most Added at Urban and #2 Most Added at Rhythm with several early adds before impact date; 
currently Top 20 on Urban radio chart and Top 25 at Rhythm 
PRESS: N.Y. TimesXXL (2016 Freshman cover), ForbesFaderEsquire (“The Future of Hip Hop”), W MagazinePigeons & Planes (Best New Artists of 2016), New York ObserverHighSnobietyComplexFaderRolling Stone (“The Stylistic Vanguard of Modern Rap”), more 
BOOKING: Jacqueline Reynolds-Drumm (ICM), Yves Pierre (ICM)/Quality Control Booking 
PUBLISHING: BMI 
MANAGEMENT: Kevin “Coach K” Lee/Solid Foundation Management