WHAT IT IS: When a crowd is feverishly singing along with the last chorus on first listen, you know it’s a song that connects. That’s what happens when The Strumbellas play “Spirits,” the first single from their forthcoming album, Hope. That experience embodies the essence of what has been attracting fans to this six-piece Lindsay, Ontario-bred band. Formed in 2009, The Strumbellas have released two albums, toured North America and in 2014 were named Folk Group of the Year by SiriusXM Indies. In early 2015, the band set up shop at downtown Toronto’s Lincoln County Social Club to record the new album with producer/engineer Dave Schiffman (Johnny Cash, HAIM, Weezer). During the sessions, Schiffman and the band harnessed a vivid alt-rock sound—bigger, bolder, beckoning.
ALBUM: Hope
RELEASE DATE: 4/22
SINGLE: “Spirits”
TV: Kimmel
LIVE: Performing SXSW, KDGE Edgiest, KBZT SPF, KRBZ Beach Ball, Osheaga
INTERNET: Spotify Top 5 US Viral, Top 10 Global Viral, approaching 6m streams; Shazam Top 10 Future Hits, Top 100 U.S. chart, reacting in L.A., Chicago, San Francisco, Milwaukee, more
RADIO: Top 10 Alt in five weeks, now Top 5; currently iHeart On the Verge; early Hot AC support from KHMX, KMXP, KMYI, KLCK, more
PRESS: Earmilk (“Once you hear ‘Spirits’ you won’t be able to stop singing it”), EW Best Songs of the Week
BOOKING: Windish Agency/Paradigm
PUBLISHING: Domino
MANAGEMENT: Joanne Setterington/ Indoor Recess