WHAT IT IS: Danish artist Karen Marie Ørsted—professionally known as MØ—is the voice behind one of the biggest songs of 2015, Major Lazer’s “Lean On.” The singer/songwriter recently released her newest single, “Kamikaze,” which was co-written by MØ and produced by Diplo. The track premiered as Annie Mac’s Hottest Record on BBC Radio 1 on 10/14.
SINGLE: “Kamikaze”
INTERNET: Single shot straight to #2 on Spotify Global Viral 50, peaked at #3 on the U.S. Viral chart; 1b streams for “Lean On,” 700m YouTube views on the MØ-starring video; “Leon On” sales at 3m+ worldwide; “Lean On” 10th Most Streamed track ever on Spotify; “Lean On” 16th Most Shazam’d track of all time; 2014 Global Spotify Spotlight artist.
RADIO: Impacting Top 40 radio 11/16
PRESS: Coverage from Pitchfork, Pigeons & Planes, Complex, Paper, Stereogum (“It’s flitting, light and floral… definitely addicting”), Spin (“Serves as a nice bookend to MØ’s lightning hot year”), Consequence of Sound, Idolator (“Will instantly get stuck in your head”), more
BOOKING: Doug Croy/Windish
MANAGEMENT: Bjorn Nielsen/No Wav