WHAT IT IS: Pushing the limits and surprising people, 18-year-old Grace Mitchell is best described as a post-Yeezus, highly aware pop disruptor with a lifelong reverence for Tori Amos. Her frenetic, fiery sound raises a middle finger to the zeitgeist, while possessing the power to reshape it. And that’s just the beginning. Mitchell received a Zane Lowe co-sign when he declared “Jitter” a “World Record” as he premiered it on Beats 1. “You’re going to hear ‘Jitter’ everywhere,” announced Lowe. “It might be the pop song of the year so far. Honestly.”
ALBUM: Raceday EP
RELEASE DATE: 8/21
SINGLE: “NOLO”
LIVE: Opened up for The Weeknd at Apple Music Festival; Joywave tour
INTERNET: Combined social outreach of 5.5k+ across Instagram, Facebook, Twitter and YouTube
RADIO: Early spins from KTWN Minneapolis, KYSR Los Angeles, KITS San Francisco, WXRT Chicago, KRBZ Kansas City
PRESS: #1 on Buzzfeed’s “25 New Artists You Need in Your Life in 2015”; Featured in Details (“Mitchell’s mix of R&B, pop, hip-hop, electronica and rock are all her own, so when she’s collecting her Best New Artist Grammy in 2017, remember where you read about her first”), PopCrush, Teen Vogue (“[Mitchell] had us hooked from the start.”)
BOOKING: Kirk Somner/WME
PUBLISHING: Sony/ATV
MANAGEMENT: Kevin Held