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1 TRENDING TOPIC:
THE CAT’S PAJAMAS
Doja claws her way toward stardom. (4/16a)
NEW & DEVELOPING ARTISTS: Q2 EDITION
Who's next? (4/16a)
STREAMING SONGS:
POLO'S SOLO
"RAPSTAR" is accurately titled. (4/16a)
HITS LIST: RULES
FOR ENTRY
It's exclusive, but you're invited to come on in. (4/16a)
U.K. CHARTS: SWIFT TOPS THE BEATLES
She's huge on both sides of the pond. (4/16a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
THE B-SIDE
Ruth B (Columbia)
11/9/15

WHAT IT IS: This 20-year-old Canadian singer/songwriter scored a viral hit with her song “Lost Boy,” which sold 10k singles in its first week with just the backing of her then-400k Vine followers. She now has 1.6m followers on the short-form video platform, immense growth on other social platforms and almost 11m global Spotify streams and 120k sales on the single. Already at #4, the track has been inching its way up the iTunes singer/songwriter chart. Her keen songwriting instincts, intimate phrasing and heartache-filled delivery bring authenticity to every verse of her debut EP.
ALBUM: The Intro: Ruth B EP
RELEASE DATE: 11/27
SINGLE: “Lost Boy”
INTERNET: Up 300% in Vine followers since Feb., 1.6m total Vine followers; up 2,800% in Twitter followers in past four months, 250k total followers; up 180% in Instagram followers in past four months, 125k total; 250k+ weekly Spotify streams
MANAGEMENT: Marc Offenbach, Mark Cunningham/Red Light