DeJ Loaf (IBGM/Columbia)

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THE B-SIDE

DeJ Loaf (IBGM/Columbia)

5/9/15

WHAT IT IS: One of the biggest breakout stories of 2014, DeJ Loaf quickly emerged as a rapper to watch. Collaborations with everyone from Eminem to Kid Ink, a performance on Late Night With Jimmy Fallon, appearances at New York Fashion Week and All-Star Weekend and national airplay across Urban and Rhythm formats are only a few of her recent highlights. Currently, she’s in the studio and touring as she readies for the release of her debut full-length.

SINGLE: “Me U & Hennessy”

TV: Fallon

LIVE: Supporting Nicki Minaj on her Pink Print Tour this summer

INTERNET: Five days of Vevo homepage placement for single’s video; three features on Shazam; rising activity on the Lil Loafs fan site; social support from Lil Wayne, Young Money and iTunes; video added at MTV2, Fuse, Revolt, BET, MTV Jams; 216k+ Facebook likes, 156k Twitter followers, 1.5m Instagram followers