Tyler Farr's sophomore full-length, Suffer in Peace, streets next week (4/28) via Columbia Nashville. After being categorized in the realm of bro-country party animals with his debut smash, Redneck Crazy, Farr seems to have redirected his sound, expanding his reach.

"On [Suffer in Peace] the brawny, strutting male lead from his debut collection has retreated within. His characteristic growl becomes the voice of a wounded lover," wrote Entertainment Weekly.

And apparently people are diggin' it. The first official video from his new set, "A Guy Walks Into a Bar" (above), has already snagged north of 4m views. Although the aforementioned song and the title track fall into this suffer-centered tone, Farr still remembers to kick it up a notch on a handful of party anthems, including "C.O.U.N.T.R.Y" and "Damn Good Friends." The latter is a duet with noneother than damn good friend and renowned party-starter Jason Aldean.