Andrew Howell has a new title as VP of Sync at Warner Chappell Music U.K. starting 6/1. He joined the company in 2016.

In this role, Howell will continue to report to Rich Robinson, EVP and Global Head of Sync at WCM, and Shani Gonzales, MD of WCM U.K. and Head of International A&R at WCM.

Gonzales praised Howell’s “collaborative spirit” as well as his “encyclopedic knowledge of our songbook and an unrivalled instinct as to what placements will work.”

Robinson added, “Andrew embodies Warner Chappell’s proactive approach to sync, with a forward thinking mindset that sees his ideas prevail in an often saturated space.”

Howell joined WCM U.K. after a career at Universal Music Group and Sony/ATV. Since then, he and his team have delivered multiple placements with gaming companies, including EA and Space Ape, as well as successful campaigns with Lexus, Persil, Cruzacampo and other brands. They’ve also contributed works to key film and TV projects, such as One Day, The Crown, Saltburn and Back to Black.

Recent standout wins include working with WCM France to create a Dua Lipa cover of George Michael’s “Freedom! ’90" for Yves Saint Laurent; securing a cover of “It’s a Hard Knock Life” from the musical Annie in Dove’s 2024 Super Bowl spot; and working with David Bowie’s estate to place multiple songs in global Paco Rabanne campaigns.