Warner Chappell Music has tapped Jessica Entner for the newly created role of vice president, Creative Sync Strategy, focused on business development.

She will partner with stakeholders to understand WCM’s writers’ creative goals and working directly with agencies and brands to showcase vital focus areas of the publisher’s catalog. Based in Los Angeles, she’ll report to WCM SVP, Sync and Creative Services Keith D’Arcy and work closely with EVP, Global Synchronization and Media Original Music, Rich Robinson.

Entner’s career started at Maverick Publishing in 1999. She also worked as a freelance on-set production manager for several top production and in 2003, she moved into the world of ad music production and supervision at Elias Arts. In 2016, she founded JEM, a music company focused on guiding creative strategy and production for advertising agencies and brands.

“The media landscape is changing, and the creative needs of our clients in advertising, branding, and promotion are changing with it,” Robinson said. “Jessica is the perfect person to work with both our music partners and our songwriters to navigate these shifts and deepen the strategic relationship between music creators and brands.”