SMACK has promoted Molly Bouchon to director of marketing & artist development, effective immediately.

Bouchon joined SMACK in 2019 as director of digital, where she worked closely with the company’s management team on all digital and streaming activations for their roster, which includes Shane McAnally, Walker Hayes, Kylie Morgan and Gina Kirschenheiter. She also handled any digital needs for 20+ full-time SMACK songwriters.

In her new role, Bouchon will continue her digital work across SMACK and add SMACKRecords to her responsibilities. She will now oversee label marketing and social strategy, press/partner pitching and distribution for SMACKRecords artists.

Her current priority is multi-faceted singer-songwriter and actress Jenna Davis, who released her debut single, “DiCaprio,” in August. The track surpassed 5m streams while Davis was named to Variety’s 2023 Young Hollywood Impact Report.

"Molly has made herself an integral piece of everything we do at SMACK," said SMACK President Robert Carlton. "She has a unique role that interfaces with all the divisions here and works with them all at a high level. This promotion reflects her high quality of work within those roles and expands it with the addition of SMACKRecords.”