SMP has promoted Yendi Rodriguez to vp, creative and songwriter services, U.S. Latin.

In her new role, Rodriguez will oversee the U.S. Latin roster with emphasis on career development, talent discovery, creative collaboration and song placements.

She’ll also continue to liaise across the company’s divisions, including administration and synch to further advance songwriter service efforts.

Based in Miami, Rodriguez will report to SMP President & CEO, Latin America and U.S. Latin, Jorge Mejia.

“Music has always been my passion and it is an honor to be working alongside the best songwriters in the business,” said Rodriguez. "I am incredibly grateful to Jorge Mejia and Sony Music Publishing for the opportunity.”

“Ever since we started working together more than a decade ago, Yendi has proven time and again that she is an invaluable resource for our Sony Music Publishing Latin operation. I am thrilled therefore for this very well-deserved promotion which will only enhance our most excellent team,” added Mejia.

Having began her career as an intern at EMI in 2012, Rodriguez joined the company in an administrative role in 2013 before transitioning to the creative team in 2017. Since then, she's been instrumental in signings like Keityn, Bizarrap, Nicki Nicole, The Rude Boyz and Jay Wheeler, as well as renewals including Tainy, Camilo and Farruko.