Hasbro, the massive toy brand that brought you My Little Pony, Peppa Pig, Nerf and other cherished products of childhood, has inked a global administration deal with Sony Music Publishing to support its entire portfolio of brands.

As part of the deal, SMP will represent Hasbro’s existing global catalog spanning thousands of tracks from its shows.

Additionally, Magic Star, The Orchard’s global division of children’s and family entertainment, will be Hasbro’s global recorded music distribution partner.

Magic Star will release new music surrounding Hasbro’s brand portfolio, plus give its titles access to its full suite of artist and label services and global distribution network.

“By incorporating music into our storytelling, little ones can better understand and enjoy the content they’re watching,” said Matt Proulx, vp of location based entertainment, Hasbro.

“We are thrilled to be partnering with Hasbro on their rich array of amazing kids and family brands and very much look forward to bringing their associated stories and characters to life through the power of music,” added Will Speer, managing director, Magic Star.

“Hasbro is a creative powerhouse and through our market leading administration and digital services I’m confident this will enable Hasbro’s continued growth and future success,” shared Rob Stratton, visual & media rights director, SMP.