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GRUBMAN & BRANCA
ON THE MENU
Lox & bagels is our guess. (10/4a)
GRAMMY CHEW:
RAP EDITION
Michael and Kyle find a feast of hip-hop to chew on. (10/5a)
REPUBLIC UPS GRYN TO EVP ROLE
She brings a Gryn to Roppo's face, so to speak. (10/4a)
LORETTA LYNN,
1932-2022
Honoring the life and music of a truth-teller (10/5a)
HIS OWN ARCHITECT:
THE STEVE LACY BUZZ
It was a surprisingly easy "Habit" to break. (10/5a)
GRAMMY SEASON
New categories! New rules! New WTF!
THE BIG DEAL
It's the one you didn't see coming.
RAID AT MAR-A-LAGO
"Who took my passports?"
HITS' 36TH ANNIVERSARY SPECIAL
Allow us to apologize in advance.
Pub Crawling
PETERIK INKS WITH PRIMARY WAVE
12/7/21

Primary Wave has struck a deal with Jim Peterik, member of The Ides of March and formerly Survivor and 38 Special.

In a multi-million-dollar agreement, Primary Wave has acquired a majority stake in the royalties of Peterik’s entire music publishing catalog and rights to many of its songs.

Over the last 50 years, Peterik amassed 18 Top 10 credits and boasts co-writes on tracks like “Burning Heart,” “High on You” and “I Can’t Hold Back.”

His extensive catalog also includes 38 Special’s platinum hits like “Hold on Loosely” and “Caught Up in You,” The Ides of March’s “Vehicle” and Survivor’s multi-platinum, 2x Grammy nominated “Eye of the Tiger.”

As part of the deal, Peterik will also have access to PW's marketing team and publishing infrastructure, including digital strategy, branding, licensing, synch opportunities, as well as film, television and theatrical production.

“I’m thrilled to be with a company who is as passionate about music as I am. Primary Wave’s roster speaks for itself,” said Peterik.

On meeting Peterik, Jeff Straughn, Primary Wave’s Chief Brand Officer, said, “It was love at first sight and we knew then that it would only be a matter of time to have Jim join the Primary Wave family. We are ecstatic to be working with such a legend.”