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WALLEN FOR THE WIN
"Dangerous" nudges "SOUR." (11/30a)
CHART FINAL:
THE BIGGEST BOW
OF THE YEAR
Big numbers for "30." (11/29a)
COUNTRY GRAMMYS' ROOTS ARE SHOWING
Deck the Grammys with boughs of Holly. (11/24a)
THE BRITISH
ARE COMING
Rolling out our U.K. Special print issue (11/24a)
PUTTING THE POP
IN POPCORN
Putting the audio into audio-visual. (11/29a)
CHESTNUTS
Roasting.
STOCKINGS
Stuffing.
PIPERS
Piping.
SANTA
Coming.
Pub Crawling
WCM INKS VÍCTOR CÁRDENAS
11/22/21

Warner Chappell Music’s U.S. Latin division has inked an exclusive global admin publishing deal with Colombian DJ/producer Víctor Cárdenas.

The rising Latin producer is best known for co-producing Farruko’s 8x RIAA platinum-certified chart-topper “Pepas,” which has 325+ global streams and reached #1 in 20+ countries.

“It’s been incredible to see the explosive success that Víctor has had so early on in his career. He’s a trendsetter whose sound and style are infectious and have taken the world by storm. This is just the beginning and we’re excited to go on this journey with him,” said Lazaro Hernandez, VP, A&R, U.S. & Latin America, WCM. 

“I am excited to have signed with Warner Chappell. I know we will accomplish great things and take electronic music to another level,” added Cárdenas. 

Hailing from Tuluá, Colombia, Cárdenas teamed up with Dayvi and Kelly Ruíz in 2018 for “Baila Conmigo,” which was recorded by Jennifer López in 2019 and landed on multiple charts before peaking as her 18th #1 on the Dance Club Songs chart. A pioneer of modern Guaracha music, Cárdenas’ other notable credits include Lele Pons’ “Volar,” Farruko’s “El Incomprendido” and Maluma’s “Qué Chimba.”

The deal was closed by Pierre Hachar, Jr., Esq. and Cody Pellicer, Esq. of The Hachar Law Group, P.A.

Photo credit: Bryant Steven Salazar