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NOW WHAT?
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Primary Wave Music has partnered with the estate of Teddy Pendergrass to help widen his brand and continue a long-term partnership to manage all assets moving forward.
PW has acquired a stake in the singer’s publishing, master recording income stream, and name and likeness in the multi-million-dollar deal. The deal includes some of his most significant hits—“Love T.K.O.,” “You’re My Latest, My Greatest Inspiration,” “When Somebody Loves You Back” and “Close the Door.”
“I believe working with Primary Wave is just what the estate needs to help showcase Teddy’s rich legacy,” his widow, Joan Pendergrass, said. “He’s an icon, and it’s essential that people know all he’s done, what he’s contributed to the music industry, and as a humanitarian. My husband was more than just a legendary musician, he was the first African-American to create a jeans line.
“After his debilitating car accident, he withstood many personal challenges and, throughout the later part of his life, became a dedicated advocate for elevating the voices and lives of individuals with spinal cord injuries. I’m excited to see the fantastic projects and opportunities this partnership brings because what’s most important is amplifying my husband's story and showcasing to the world the immense impact he had on multiple generations.”
Pendergrass, who first scored hits as lead singer of Harold Melvin & the Blue Notes, died at the age of 59 in 2010.
“He has one of the most iconic voices in the history of music and his songs are timeless,” said Steven Greener, Partner at Primary Wave Music and a longtime Pendergrass fan. “I am thrilled Primary Wave has partnered with the estate and look forward to working with them to ensure his legacy lives on.”