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56TH ACM AWARDS: THE WINNERS
Maren! Luke! Carly! (4/19a)
NEW & DEVELOPING ARTISTS: Q2 EDITION
Who's next? (4/16a)
STREAMING SONGS:
POLO'S SOLO
"RAPSTAR" is accurately titled. (4/16a)
HITS LIST: RULES
FOR ENTRY
It's exclusive, but you're invited to come on in. (4/19a)
CHART FINAL: TAYLOR'S VERSION
"Fearless" takes flight. (4/16a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
Pub Crawling
MARK MORRISON BRINGS “THE MACK” TO THE WAVE
3/24/21

Primary Wave has inked R&B British singer/songwriter Mark Morrison.

As part of the multi-million-dollar deal, the pubco acquires a majority stake in the Award-winners music publishing catalog, including hits like “Crazy,” “Trippin’” and “Return of the Mack.”

Released 25 years ago this year, “Return of the Mack” was the debut single off Morrison’s album of the same name.

The chart-topper was certified platinum and has been sampled across a variety of tracks, including G-Eazy’s “Provide,” which also features Morrison along with Chris Brown. It also made Morrison the first Black male solo artist to reach #1 in the 90s.

Additionally, the deal includes name and likeness for Morrison and gives access to the pubco’s marketing and publishing infrastructure, which includes digital strategy, licensing, synch opportunities as well as film, TV and theatrical production.