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PRIMARY WAVE CHECKS INTO
THE FOUR SEASONS
Mestel walks like a man. (10/22a)
UMG IPO SET FOR '22
And Q3 figures look good as well. (10/21a)
TOP 20: TAY'S FOLKLORIC RUN CONTINUES
A Swift return to #1. (10/21a)
REVENUE CHART: “LEMONADE” AND OCEAN SPRAY
The Rumours are true. (10/23a)
GRAMMY PREVIEW:
PHOEBE BRIDGERS
Could she be this year's left-field anointed one? (10/23a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
HALLOWEEN IN QUARANTINE
Why not wear a mask indoors?
ELECTION 2020
What drugs will help us get there?
Pub Crawling
BPMI TEAMS UP WITH THE WAVE
9/22/20

The Berklee Popular Music Institute has partnered with Primary Wave for a unique remote semester project. Held via Zoom, BPMI students used technologies to produce, record and create videos of hits from Primary Wave’s artist catalog, marking the first major partnership between a college music business program and a major pubco.

The project kicks off with a new recording and video for WAR’s Grammy-nominated track, “Why Can’t We Be Friends?” Collaborating with the group’s original co-songwriter and keyboard player, students re-imagined the song with updated lyrics and rap to highlight social justice issues of today.

"The premise was that Primary Wave would open our entire song catalog up to the students to encourage other covers of our copyrights and discuss the songwriting aspects with the actual songwriters and artists themselves,” said Robert Dippold, Partner/President of Digital Strategy for Primary Wave.

Jeff Dorenfelf, Founder of the BPMI and a Professor in Berklee’s Music Business/Management Department, added “I am proud of the work our students have produced in collaboration with Primary Wave's roster of artists, producers, and songwriters, all coordinated during a virtual summer semester.  

With all recordings and videos produced by BPMI students, the class will continue to release from Primary Wave Music’s songwriters including Paul Rogers, Bob Marley, Donny Hathaway and more.

For more info on BPMI, click here. In the meantime, check out the BPMI rendition of “Why Can’t We Be Friends?” below.