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HIPGNOSIS SONGS GROUP IS BORN
9/10/20

Merck MercuriadisHipgnosis is acquiring Kenny MacPherson’s Big Deal Music, which will be rebranded Hipgnosis Songs Group, effective immediately.

MacPherson will serve as CEO of HSG, reporting to Mercuriadis; he’ll be joined by four Big Deal veterans on its executive team: Co-Presidents Casey Robison and Jamie Cerreta and EVP Dave Ayers (in New York) and SVP Pete Robinson (in Nashville). Like MacPherson, these execs have all signed five-year deals. They will be joined in the new entity by 30+ team members.

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